Society is incredibly dynamic. Communication is an essential part of society and is also constantly changing. Computer and internet technology has driven the development communication. Traditionally media content has been delivered to the consumers from central sources. Consumers were at the mercy of their media source. However, they have now entered a time when the media content is created, and distributed by the people. A main section of this user powered media creation and sharing is the web log, or blog. Blogging is an effective, media based social activity that enhances the way individuals communicate with others. Those who participate in blogging are given easy access to expression of thoughts and ideas, sharing media like video and photos, sharing, reading, and discussing news, establishing personal identity, and social networking with other blog writers and readers.
